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Start with better questions.
Build better evidence.

The UX Measurement Starter Toolkit. Six practical resources. No email required.

RESOURCE 01

UX Measurement Basics

  • Start with one important user journey, not every possible metric.
  • Combine qualitative understanding with quantitative evidence.
  • Establish a baseline before changing the experience.
  • Use comparable tasks, samples and conditions when re-measuring.
RESOURCE 02

Goal Definition Worksheet

  • User goal: What does the user need to accomplish?
  • Product goal: Which meaningful outcome should improve?
  • Business goal: Which relevant KPI may be connected?
  • Critical journey: Where will we focus?
  • Success criteria: What observable change would count?
RESOURCE 03

UX Metrics Starter List

  • Task Success Rate: Successful tasks / Total tasks × 100.
  • Time on Task: Average completion time for a defined task.
  • Error Rate: Errors / Opportunities for error × 100.
  • SUS: Standard ten-item usability questionnaire, scored 0–100.
  • Feature Adoption: Adopting users / Eligible users × 100.
  • Engagement: Meaningfully active users / Eligible users × 100.
RESOURCE 04

UX → Business KPI Mapping Worksheet

  • UX signal: ______________________________
  • Product outcome: ________________________
  • Potential business KPI: ____________________
  • Why might these be related? _______________
  • What other factors could influence the outcome?
  • What evidence would support or challenge the relationship?
RESOURCE 05

Measurement Planning Checklist

  • Define the question, task and success criteria.
  • Choose relevant metrics and document calculation rules.
  • Agree on sample, method, consent and data handling.
  • Record a baseline, context and limitations.
  • Assign an owner and review cadence.
  • Plan how you will re-measure after improvement.
RESOURCE 06

UX Measurement Maturity Checklist

  • Goals & Alignment: Shared goals and clear success criteria.
  • Metrics: Relevant, consistently defined measures.
  • Data & Measurement: Reliable qualitative and quantitative evidence.
  • Tracking & Improvement: Regular reviews and re-measurement.
  • Business Impact: Investigated links to product and business outcomes.
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